Sally Hodgson

Producer of Marketing and Distribution /


Sally works with agencies and organisations, online platforms, film directors and producers and events and festivals on audience development, production, marketing, and distribution.

Her film production and distribution experience stems from seven years working at EM Media, the first of the Regional Screen Agencies to launch a specialised film production fund. The films co-financed through the agency won five BAFTAs, three Scottish BAFTAs, ten British Independent Film Awards and three Michael Powell Awards.

In 2010 Sally started working with filmmakers who were interested in exploring and exploiting opportunities to do things independently and with innovation, leading her to become the UK’s first Producer of Marketing and Distribution (PMD).

She is the PMD on Jeanie Finlay’s films SOUND IT OUTThe Great Hip Hop Hoax and ORION: The Man Who Would Be King and has consulted on audience development, distribution and crowdfunding strategies for other British features and documentaries.

Sally and Jeanie’s work on audience development and independent distribution during the production and release of SOUND IT OUT  became a case study for the BFI on ‘New ways of reaching audiences in distribution’ (PDF).

Sally is a filmmaker mentor and regularly speaks on topics such as crowdfunding, independent film distribution and audience development at film industry events and training courses. She produces music videos and corporate films, clients have included Nottingham Community Housing Association, SONY Music, PlayNetwork and VARG.

Sally is a Trustee of Flatpack Festival.